CPA Firm Sales

Media Center

Media

Deal Structures in the Sale of CPA Firms: Exploring Financing Options

The sale of CPA firms is a nuanced process, often shaped by numerous factors such as firm size, revenue stability, industry trends, and the strategic objectives of the parties involved.

At the heart of every transaction, the deal structure plays a pivotal role in determining the financial terms, risk allocation, and ultimately, the successful completion of the deal.

This article will delve into the various deal structures typically seen when selling a CPA firm, with an emphasis on different financing options - specifically, lender financing including Small Business Administration (SBA) loans versus seller financing.

Upfront Payment

In this classic deal structure, the buyer pays the entire agreed-upon sum at the point of sale. This can be the preferred method for sellers looking for a clean exit and immediate access to their capital. However, the upfront payment model requires a significant capital outlay from the buyer, who assumes the risk of client attrition post-acquisition. Due to the inherent risks for buyers, this approach is less common in CPA firm sales unless the firm shows strong and consistent revenue history and client loyalty.

The structure—often termed as 'Cash at Closing'—is indeed one of the simplest deal structures and provides the seller with an immediate payout. However, as you've rightly noted, it does come with its complexities and challenges. In the context of selling a CPA firm, the dynamics of such a deal structure become even more nuanced. When buying a CPA firm, clients represent a significant portion of the firm's value, and client retention post-acquisition is a crucial element to consider. The risk of client attrition is a primary concern for buyers, as there's no guarantee that clients will remain with the firm following a change in ownership. In an upfront payment or 'Cash at Closing' structure, the buyer bears this risk, and they must consider this when determining their offer. To mitigate this risk, the deal may include a 'client attrition clause' in the sales contract that adjusts the purchase price based on client retention over a specified period post-sale.

This is why, in the CPA industry, this type of deal structure is usually more common with firms that have a longstanding and stable client base, and where there is a strong likelihood of high client retention. Firms with diversified client portfolios—where no single client represents a significant portion of the revenue—are also more attractive to buyers considering this deal structure. Furthermore, this deal structure is typically favored by sellers who wish to make a clean break from the firm. However, they might still be required to provide support during the transition period to help ensure client retention, even though they've received their funds upfront.

While the 'Cash at Closing' deal structure is attractive for its simplicity and immediate payout to the seller, it's not always the most practical or feasible structure when selling a CPA firm, especially if there are concerns about client retention post-acquisition. It requires careful consideration and is more commonly employed when there is a high level of confidence in the stability of the firm's revenue and client loyalty.

Earnouts

Earnouts are frequently used in CPA firm transactions to align the incentives of the buyer and seller, and to bridge the gap between the seller's asking price and the buyer's offer. In this arrangement, a portion of the sale price is paid upfront, while the balance is contingent on the CPA firm achieving specific future performance targets. The metrics may include client retention rates, revenue growth, or other agreed-upon KPIs. While earnouts can increase the total potential sale price for sellers, they also expose sellers to future performance risk.

Earnouts represent a versatile and strategic instrument in M&A transactions, especially in the sale of CPA firms. They serve as an effective means to align the financial interests of both the buyer and seller and resolve valuation discrepancies that may otherwise impede a deal. Under an earnout agreement, an initial amount, often a considerable portion of the total price, is paid upfront, with the remainder being conditional on the acquired firm's future performance. KPIs such as net revenues, earnings before interest and taxes (EBIT), or client retention rates are established in the agreement to serve as the performance benchmarks. The earnout period typically spans one to three years post-acquisition, although it can be extended depending on the complexity of the business and the nature of the agreement. During this period, the seller often remains involved in the business to ensure a smooth transition and help achieve the performance metrics.

Earnouts are particularly useful in CPA firm transactions due to the industry's inherent uncertainties—primarily client attrition following a change in ownership. By tying a portion of the sale price to future performance, the buyer can mitigate the risk of overpaying for the firm if significant client losses occur post-acquisition. From the seller's perspective, an earnout arrangement can be attractive as it allows them to potentially receive a higher price for their firm, especially if they are confident in their firm's growth potential. However, as you rightly noted, this can also expose the seller to future performance risk. If the firm fails to meet the agreed-upon KPIs, the seller may receive less than the initially anticipated sale price. Moreover, the seller's ongoing involvement in the firm during the earnout period could potentially lead to conflicts with the new owner over business decisions. To mitigate such issues, the earnout agreement should clearly outline the extent of the seller's involvement and decision-making authority during this period.

While earnouts offer numerous advantages in CPA firm transactions, including risk mitigation for buyers and potential price maximization for sellers, they also introduce a level of complexity and risk that must be carefully managed. Parties should engage experienced legal and financial advisors to ensure that the earnout agreement is structured effectively and that the potential risks are appropriately addressed.

Seller Financing

Seller financing is an arrangement in which the seller provides a loan to the buyer to cover a portion of the purchase price. The buyer then makes regular payments to the seller over an agreed period. This method is often used when buyers lack the necessary capital or when traditional financing is not readily available.

This approach has potential benefits for both parties. Sellers may be able to command a higher purchase price, while buyers might find seller financing terms more flexible than traditional lending options. However, the seller takes on the risk of the buyer's potential default. Seller financing, also known as owner financing, is indeed a viable option often employed in the sale of CPA firms, and it comes with its unique benefits and risks.

For sellers, offering financing can make their firm more appealing to a wider pool of potential buyers, especially those who may not have access to sufficient capital or do not qualify for traditional bank loans. It also allows sellers to potentially negotiate a higher sale price, given the convenience and flexibility of the financing terms. Payments received over time from the buyer may also offer tax advantages for sellers, as it can spread the capital gains tax liability over several years rather than incurring a large tax hit in a single year.

For buyers, seller financing often provides more flexible terms than conventional lending. The interest rates, repayment schedule, and down payment can be negotiated directly with the seller, allowing for a customized repayment plan that aligns with the buyer's financial capabilities. Additionally, the closing process is typically faster and less complicated as it bypasses the need for a bank's approval, thereby saving time and cost.

Despite these advantages, seller financing does not come without risk, predominantly borne by the seller. The most significant risk is the buyer's potential default. Unlike banks, individual sellers do not have the same resources to absorb a defaulted loan, which can lead to financial losses. Therefore, sellers must conduct thorough due diligence to assess the buyer's creditworthiness before entering into a seller financing agreement. It is also worth noting that sellers might have to wait for several years to receive the full purchase price, which might not be ideal for those seeking immediate access to their capital. Moreover, should the business performance deteriorate under the new ownership, this could impact the buyer's ability to make payments, thereby affecting the seller's return.

Given these complexities, it is advisable to engage the services of experienced legal and financial professionals when structuring a seller-financed deal. This ensures that the terms are fair and balanced, protecting the interests of both the buyer and the seller while facilitating a smooth transaction.

While seller financing offers an attractive alternative to traditional financing methods in the sale of a CPA firm, it is essential to understand the risks associated and approach it with careful consideration.

Lender Financing and SBA Loans

Lender financing, including SBA loans, is another popular option in CPA firm transactions. The Small Business Administration (SBA) guarantees a portion of the loan, reducing the risk for lenders and making it easier for buyers to secure financing. This has been particularly useful in facilitating transactions in the CPA industry. SBA loans offer low interest rates and long repayment terms, which can make them an attractive option for buyers. They also enable buyers to finance a larger portion of the purchase price than might be possible with seller financing. However, obtaining SBA loans can be a complex process with stringent eligibility criteria and significant paperwork. The SBA typically requires the seller to exit the firm within a year, which may not be ideal for sellers looking for a gradual exit or those wanting to maintain a role in the business.

Lender financing, and particularly loans guaranteed by the SBA, has become an increasingly popular option for buyers in CPA firm transactions. These loans are designed to provide financial assistance to small businesses by reducing the risk for lenders, which in turn facilitates easier access to capital for prospective buyers. SBA loans are generally appealing to buyers due to their favorable terms, including low-interest rates, long repayment periods, and less need for collateral, compared to conventional loans. These favorable terms can ease the financial burden on the buyer and make it feasible to finance a larger portion of the purchase price than might be possible with seller financing. This is especially beneficial for buyers without substantial personal resources.

For CPA firms, the advantage of this financing option is the potential to attract a broader range of potential buyers, especially those who might not have the funds readily available for an all-cash offer. However, obtaining an SBA loan can be a complex and time-consuming process. Applicants must meet specific eligibility requirements, including being a for-profit business, operating primarily in the United States, and having invested personal equity into the business. Furthermore, the application process involves considerable paperwork, requiring detailed business plans, financial statements, and tax records. One particular element of SBA loans that sellers need to be aware of is the SBA's requirement for the seller to exit the business within a certain period, usually a year. This condition is designed to ensure that the buyer has full operational control of the business. For sellers looking to have a gradual exit or maintain an active role in the business post-sale, this requirement might not align with their exit strategy. Furthermore, the SBA or the lender may also require the seller to hold a note subordinate to the SBA loan, known as a "seller standby note." This essentially means that in the event of a default, the seller may only begin receiving payments after the SBA loan has been paid in full.

While SBA loans offer a valuable financing option in the sale of a CPA firm, they do come with stringent requirements and certain limitations. As such, both sellers and buyers should carefully consider these factors and seek professional advice to navigate the complexities of the process effectively.

Stock for Stock

In a stock-for-stock transaction, typically seen in merger situations, the buyer provides shares in their firm equal to the agreed-upon value of the selling firm. This method allows the seller to remain invested in the future success of the combined entity and could provide significant upside potential. While potentially tax-efficient, this deal structure requires careful valuation of the firms involved and also exposes the seller to the future risks associated with the combined entity's performance.

One of the main benefits of a stock-for-stock transaction is that it allows the seller to remain invested in the future success of the combined entity. If the merged firm performs well, the seller stands to benefit from the increased value of their equity stake, offering substantial upside potential. Moreover, a stock-for-stock transaction can offer significant tax advantages. In many jurisdictions, this type of transaction can be structured as a tax-free reorganization, which allows the seller to defer capital gains taxes that would otherwise be due upon the sale of their business. However, this is contingent on meeting certain criteria, and it is advisable for both parties to engage tax professionals to structure the deal optimally.

Nevertheless, despite these potential benefits, stock-for-stock transactions also carry a degree of risk for the seller. Unlike a cash sale, where the seller receives a guaranteed sum, a stock-for-stock sale exposes the seller to future performance risk. If the combined firm does not perform well, the value of the stock received by the seller may decrease, potentially below the value of the firm they sold. In addition, the valuation process can be complex, requiring a careful evaluation of both companies' financials and future prospects. Disagreements over valuation can often pose significant hurdles to successfully closing a stock-for-stock transaction.

Finally, stock-for-stock transactions also demand a high level of due diligence. The seller must thoroughly assess the acquiring company's business model, financial health, growth prospects, and corporate governance, among other things, to ensure they are comfortable with the risks they are taking on.

While stock-for-stock transactions can offer significant benefits, they also entail inherent risks and complexities. Both buyers and sellers must carefully assess their respective financial positions, risk tolerance, and long-term goals when considering this type of transaction.

Conclusion

The journey of selling a CPA firm is a multifaceted process, with the decision of the deal structure at the heart of it. Each structure, whether it be an upfront payment, earnout arrangement, seller financing, lender financing, or stock-for-stock transaction, comes with its distinctive set of advantages and challenges. The choice ultimately depends on the unique circumstances and objectives of the buyer and seller.

Seller financing can be an attractive option due to its flexibility and the potential for a higher sale price. However, the risk of buyer default and the delayed receipt of the full purchase price are potential drawbacks that sellers need to consider. On the other hand, lender financing, and in particular, SBA loans, can open up larger financing possibilities, making the firm more attractive to potential buyers. Yet, the stringent eligibility requirements and the complex application process can make this a less feasible option for some. A stock-for-stock transaction could be an attractive alternative in merger scenarios. It offers the seller an opportunity to share in the future success of the combined entity and can also provide significant tax benefits. But it also exposes the seller to future performance risk and requires careful valuation of the firms involved.

Earnouts serve to bridge the gap between the buyer's offer and the seller's asking price and align both parties' incentives towards the future success of the firm. But they also expose the seller to future performance risk and can potentially lead to conflicts post-acquisition. Given these considerations, engaging experienced financial and legal advisors is paramount to navigate the complexities of the sale process. Advisors can provide valuable insights and guidance, conduct thorough due diligence, assist with valuation, and help negotiate contractual terms. Clear communication between the buyer and seller is also vital to align expectations and ensure a smooth transition. Furthermore, post-acquisition integration should not be overlooked. Whether it involves the seller staying on in a consulting role or a complete handover, careful planning and execution of the integration process are key to maintaining client relationships and ensuring the firm's continued success.

While the process of selling a CPA firm can be challenging, the choice of the right deal structure, coupled with careful planning and professional advice, can facilitate a successful transaction that meets the strategic objectives of both the buyer and the seller. The future prosperity of the CPA firm hinges on these pivotal decisions, underscoring the importance of this intricate process.


About Us

Ashley-Kincaid is a leading mergers and acquisitions firm focused on assisting CPA firms across the country in expanding and thriving through strategic acquisitions, while also offering exit solutions for sellers.

With extensive experience in the industry, Ashley-Kincaid specializes in firm-to-firm mergers and acquisitions, serving clients with gross revenues ranging from $500,000 to $15M. If you're a CPA firm looking to expand and thrive through strategic acquisitions or are considering an exit strategy, Ashley-Kincaid is the firm to turn to. Schedule a Call today to learn more about their services and to schedule a consultation.

Ashley-Kincaid